The Boston Globe: Rice Theory’s Thai along a strip of American fast food

February 24, 2015

 

[Excerpts from the article]

 

Rice Theory was opened in January by Will Sripakdeevong, 23, who came from Bangkok to attend Wellesley College and graduated in 2013.

....

With help from her brother, Parit, 27, a PhD candidate in economics at MIT, the Sripakdeevong siblings created an ordering screen in which you press a photo of what you want to order — there are 12 main courses, two appetizers, and two desserts — and follow the prompts about what it comes with, and any changes you want to make. 

....

Sripakdeevong’s line of Rice Theory desserts are sold at some Whole Foods Market locations, mostly in Boston. A team of Thai chefs makes them at the restaurant. She also makes dollhouse-size bowls of food that decorate the ordering counter.

To help customers with takeout and pick-up, there are designated parking spaces for deliveries to your car. Someone will come out and bring you your order and use a remote device for payment.

....

The young restaurateur is full of ideas, including expanding Rice Theory locations. But she also wants to go to business school at some point (both parents are engineers, and another brother in this brainiac family went to Stanford and works in California in biotech).

Not much is standing in her way. Not even six snowstorms in as many weeks, practically beginning on opening day.

 

 

Read the full article at The Boston Globe. 

 

 

 

 

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The Boston Globe: Rice Theory’s Thai along a strip of American fast food

February 24, 2015

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